Each year, USAA honors those who served by showing ways to celebrate Veterans Day. We developed a unique, social driven way for people to honor veterans that has grown in number of participants each year. While simultaneously drawing awareness and support for our sponsorship partners causes. The hopes for a viral campaign was just the beginning, as we continually achieved spreading awareness on why and how to honor those on Veterans Day.

I created branding, social media assets, a custom landing page, email and display ads, plus helped art direct print and video assets.

View #honorthroughaction to see current posts from the campaign.